A giant newsboy races down a Milan street at dusk, shouting out the latest headlines in this highly expressionistic poster promoting the Ambrosiano late afternoon newspaper. The poster, a metaphor for the role of the press, was probably printed in 1927 or early 1928, made such a sensation that it was fittingly included in the Italian Pavilion at the world-famous International Press Exhibition, the Pressa, in Cologne in 1928. The turbulent 1920s in Italy, which saw political and economic upheaval and huge population growth in cities like Milan, were a perfect time to remind readers that they could have tomorrow's headlines tonight. Sironi was one of Italy’s foremost modern artists in Italy from 1908 to WWII; he made only a handful of dynamic posters. This explosive design is unique in his oeuvre and a tour de force. It bears resemblance to the foreboding mood of the German Expressionists after World War I as well as the Fritz Lang 1927 silent science fiction movie, Metropolis, of an urban dystopia set in the future.