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New England - West Coast Empire and United Airlines, 1948 ca.
Following WWII, domestic flight mileage in the US remarkably tripled in four years. One of the leaders was United Airlines, which introduced the DC-6 in 1947 for a non-stop transcontinental journey from the West Coast in 10 hours. It also rounded out its western route destinations from San Francisco to Los Angeles, Denver and the Pacific Northwest, moves which helped it overtake American Airlines as the largest American Airline by 1960. United was equally pioneering in its advertising during these years. Its first campaign from 1948 was quickly followed by an eight poster campaign by Joseph Feher featuring Mid-Century Modern graphics (note the italicized airline typeface) and focusing on Western destinations. This is the rarest poster in the series. This even rarer text variant was used in the Pacific Northwest where West Coast Empire Air served as a feeder for United.
25'' x 40'' / 64 x 102 cm
Offset | Backed on Linen
ID# USL25671
$2,001 to $3,800
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