Man sowing seeds; GREEN, BLACK, gold
Man sowing seeds; GREEN, BLACK, gold

Volks Universiteit, 1920
This striking poster for the Volks University in Rotterdam founded in 1917 features a forward-looking farmer, accompanied by birds, sowing seeds of knowledge, turning darkness into light. The design was so successful it became the logo for the university which focused on adult education classes. The poster's rich allegory and finely crafted surface reveals Jongert's strong Arts and Crafts roots. Interestingly however, the poster shows the artist's transition to a more graphic style, with its geometric angles and strong diagonals. Jongert would go on to to become a leading Modernist as the advertising director at van Nelle, the huge tobacco, coffee and tea concern. This example is in fine condition with fresh color.
33.9'' x 49.6'' / 86 x 126 cm
Lithograph | Backed on Linen
ID# DUL01847
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